Artwork Guidelines

Here are some simple artwork guidelines to enable you to correctly supply your files to us for printing.

Buying your design from us

We are happy to design the layout of your book for you. We will put together your artwork from logo’s, images, photo’s and text files that you supply to us. The cost does not include purchasing images, typing in text content or designing logo’s from scratch; we’re happy to do this but please ask for a detailed quotation. When sending us artwork please read our simple artwork guidelines below.

File Formats we accept:

With fonts embedded and for the best results high resolution images at 300dpi.

Collect for Output and zip fonts, images and Quark file in one file.  Or output ‘Press Ready’ PDF from Quark.

Fonts converted to outlines and supply as AI or EPS files.  Or output ‘Press Ready’ PDF from Illustrator.

Fonts converted to paths and supply as EPS files.

Layers flattened, to at least 300 dpi, JPEG or PDF. Remember to include 3mm bleed. PSD files can be supplied but save your unflattened PSD file as a PDF to maintain non-rasterised fonts, remember keep an original unflattened file on your computer in case you need to go back and edit layers.

Fonts converted to curves then export as Illustrator AI or EPS file.

Fonts converted to outlines. Save as a ‘Package’ and zip the fonts, images and InDesign file in one file. Or output ‘Press Ready’ PDF from InDesign.

ie. Photoshop/Paint/Gimp.  Export as Tiff, JPeg or PNG.  Ensure the original artwork is ‘press ready’ at 300dpi and includes 3mm bleed.

Different Formats

When you submit artwork created using a program not listed above the best option is to download a PDF writer and generate a PDF. A great free PDF writer is available at just install it and simply select it like a desktop printer.

We are happy to accept your Microsoft Word, Microsoft Publisher and Microsoft Powerpoint files. However we will need to charge you an additional fee of £25.00 (+VAT if applicable) in order to generate a press ready file, this cost will include proofing a pdf back to you for approval before we print, please note this may delay production of your job.

When submitting native files e.g. InDesign, please ensure all elements, document, images and fonts are in one folder and please compress using Stuffit or similar to .sit or zip files before sending.

We prefer all artwork to be submitted as high-resolution PDF format with fonts embedded.

PDF’s are the standard file format for transmitting files for printing, but it is important to prepare your PDF file in the correct way.

Artwork Guildelines and output of PDF Files

When creating a PDF here are some simple artwork guidelines for using Acrobat Distiller, CutePDF or similar PDF writer, there are job options which must be set for commercial printing. These include resolution, compression settings and font embedding. Where possible ensure a 300dpi PDFx1a ‘print’ or ‘press ready’ PDF is outputted. Please include a 3mm bleed, crop marks and supply as single pages.

Please ensure you choose high resolution. Compression settings for colour and greyscale should be down-sampled to 300dpi with “auto compression” set on high. Bitmapped (monochrome: i.e. line art) images should be set at 600dpi. Font embedding should be set to “embed all fonts.”

This is an important element to enable us to successfully print your job. Please ensure there is 3mm bleed all round the PDF, any elements that bleed must extend beyond the edge of your page layout. Crop marks should be added be if you are able, otherwise you may be able to generate your pdf document onto a larger page size (i.e If you have an A5 document print it to an A4 page size, we can then crop it down to A5). If your artwork is supplied without bleed we may not always be able to add it on for you and you may have to amend and re-submit the artwork.

Please ensure that all embedded images are CMYK (Cyan, Magenta, Yellow, Black) files. RGB images may look good on your computer screen but final output to print is always in CMYK. You should be aware that files converted from RGB to CMYK will alter the colour composition significantly and the resulting colour may not be as expected.

If you are creating a PDF from a MS Publisher or MS Word file, care must be taken to ensure spot colours are created correctly in your original documents. Do not set to RGB (Red, Green, Blue) colours as they cannot be printed accurately.

Any other file formats not listed above must be saved as an eps or pdf. If there are any changes to the job, you may have to amend and resubmit the artwork as we may be unable to change it. Ensure your files have bleed and crop marks and please confirm the final size of the artwork and supply a hard copy for reference.

All artwork must have 3mm bleed if you require the elements to bleed off the edge of the paper.

Crop marks should be included if artwork does not fill a whole page area (i.e. no bleed). They should be 5mm long, 3mm outside of the page area and in the colour ‘registration’ to ensure they appear on each colour printing plates.

Please ensure that artwork is supplied at the correct finished size required. If this is not possible, please inform us to allow time for resizing the artwork.

Our prices include “pre-flight checking” your artwork and submitting a PDF proof for your approval before printing. We will correct any easy to rectify issue that we spot as part of this process free of charge and inform you of any changes made.

If we need to amend your artwork or you need to re-submit corrected files to us this may be charged extra at £25.00 each time, which includes an additional PDF proof before printing. More extensive amending or correcting is charged dependent upon the amount of time required to rectify.

Please do not supply imposed pages, printers pairs or spreads, our workflow includes imposition software to impose correctly for our printing process.

If you are supplying a document with multiple pages, please try and make the front and back cover of the document a separate file, and supply as single pages in page order. Also, please remember to allow for “creep” – we suggest you have a ‘quite area’ keeping all text and copy at least 5mm away from the trimmed edge, this will also make your job look more professional.

Include all fonts you have used in the file. Whilst we have an extensive font collection, there is no guarantee the version you have used matches our version. This can create reflow problems with line lengths and spacing of the type.

Imprint Colour Ltd assumes all fonts supplied are licensed and takes no responsibility for embedded fonts.

Scanned colour and greyscale images should be 300dpi at the final size in the document submitted for output. Images should be submitted as TIFF’s, JPEG’s or EPS. Lineart (bitmapped) should be 600-1200dpi at the final size in the document submitted for output.

Screen tints may range from 98% down to 2%.  From a practical printing viewpoint, anything above 90% or less than 5% will generally not be visible to the naked eye.  Avoid hairline rules, use a minimum of 0.75pt rule.

Please send artwork files to [email protected] with any relevant information regarding the job. Maximum file size preferred by email is 15mb. Files larger than this should be sent on disk or by using one of the many file sharing sites that are now readily available and allow you to send large files normally free of charge, ie yousendit.

You can also upload artwork directly to our FTP server please email [email protected] we will then register you and send instruction on it us.

Send Artwork on CD, DVD, and USB memory sticks to:

Imprint Colour Ltd, Unit 3 Pegasus Court, North Lane, Aldershot GU12 4QP

Please include a hard copy of your artwork for reference with any useful instructions. Please quote the order reference number and include a contact name, email address and telephone number in case of a query. Don’t forget to keep a copy of your file, in case we need you to undertake changes or corrections

High Resolution Digital Proofs

Our prices include a PDF proof via email. If you require a hard copy proof these can be supplied for an extra charge.

Further Advice

If you need any help with sending your artwork please contact us on 01252 330683